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The New Patron Journey: Email and Social In A Changing World
We're thrilled to welcome our friends at Capacity Interactive as special guests for this session.

In the age of COVID-19, the ways we connect with audiences have shifted dramatically. Instead of encouraging patrons to show up, we’re asking them to tune in. It’s no secret that email is a critical channel for arts marketers. With 3.9 billion daily email users and crowded inboxes, arts marketers must stand out. In this free webinar, you’ll learn how to create a cohesive plan across email and social for patrons in the age of COVID-19 and afterward. You’ll also learn why lead generation campaigns are an essential tool to grow your database and why list hygiene is critical to success.

Feb 4, 2021 10:00 AM in Pacific Time (US and Canada)

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